I was involved in two projects for nike, one at Analog as an Art Director and the second project at FutureDeluxe as a look development artist.
At Analog we were asked by Nike to design and create a motion piece inspired by running for the Milan Design Fair’s 2016 Nature of Motion Exhibit.
01. Nike - Nature of Motion
We took centre stage at the show on a enormous 14m x 4m high screen. By exploring different terrains and textures we celebrate the genealogy of Nike through movement.
Styleframes
Initially the idea was to focus on the person running, and have it transform and morph depending on the environment it would be running. Later on we ended up exploring more of the background and environment.
Credits
Concept and Design: Analog
VFX Supervisor: Mike Merron
VFX Supervisor: Mike Merron
Producers: Elle Loveday Rose Lockhart
Art Director: Nidia Dias
Art Director: Nidia Dias
Lead 3D Artists: Simon Reeves & Cristobal Infante
02. Nike Free
Nike Free technology incorporates an entirely new outsole geometry that lets the shoe not only flex but expand and contract with your foot during every step.
Styleframes
As part of the inhouse team at FutureDeluxe I worked on the initial stage for the Nike Free Campaign doing some styleframes.
