Brief - Save the Children had asked us to create an identity for an event focusing on the children who have been neglected, e.g, street kids, those at traffic lights, etc, in an attempt to reach out to them and provide them with the basic amenities that a child should have. The event was to be a fundraiser for elite individuals and organisations who could make a difference for every last child through their donations.

 

Solution - I have used a string phone to represent reaching out, communication and connecting, which is at the forefront of what is required to make that telling difference for every last child. The prospective attendees would be provided with a souveneir that represents the concept behind Dor and the significance of the string phone.