My objective for this project was to design a striking and up-market logo, bottle label, drinks card and point of sale for a drink called Carobi. Carobi originates from the Caribbean and is influenced by the love potions of ‘Obeah’, which is a West African form of witchcraft or sorcery, similar to Voodoo.
The drink was to have a target market of style-conscious 20–40 year olds.
My final design is based on the veve symbols that are mainly used in Voodoo to represent the different Loa (gods). I like the style of the design because of the bright, bold colours, readable typography (particularly for the logo) and intricate symbols.
Thank you and I hope you enjoy!
Single Carobi bottle
Three Carobi bottles
Two Carobi bottles with drinks card
Three drinks card front covers
Three drinks card back covers
Drinks card front covers and inside spread
Drinks card inside spread
Single Carobi bottle and drinks card inside spread
Carobi bottle with short glass
Carobi bottle with tall champagne glass
Point of Sale for a single bottle
Point of Sale for multiple bottles
Brand Board
