Courtney Casey's profile

Hallmark– the Prism

Digital Gets Personal
"“I’m happiest in places that bring together people from different spectrums of my life”

With the Prism, intimacy and technology come together. The Prism syncs and captures those everyday digital interactions and helps Constant Connectors maintain and enhance their relationships. Just like real prisms channel light to create and reflect something more beautiful– Hallmark’s Prism gathers the scattered, everyday messages and moments that make up relationships into order to create something even more meaningful.

Live
It collect all your relationships in one place. Facebook, Twitter, pictures, texts and email all come together in a searchable collection of all the moments and memories that make up your important relationships.
It gives you heads up notifications for the people who matter most and receive product recommendations perfect for the occasion.

Create
Ability to customize a wide range of Hallmark solutions beyond just cards in order to do something a little more special, but still with the ease of technology.

Share
Now Constant Connectors can really tap into all of their digital interactions and share support, gratitude, laughs and love now in a more meaningful.


Created by Team Velocity with MOJO Ad 
Account Executive: Kristen White
Account Planner: Gwen Daniels
PR Account Executive: Caitlin O'Byrne
Social Media Specialist: Lauren Hollis
Media Planner: Matt Stadler
Researcher: Mary Anthony
Copy Editor: Kelsey Ibach
Art Director: Kirk Lakebrink
Copywriter: Julia Gilmour
Graphic Designer: Courtney Casey

Hallmark– the Prism
Published:

Hallmark– the Prism

How one team of Mojo Ad students pitched to take Hallmark from their first 100 years, to the next.

Published: