Challenge: Creating a simple and fast way to promote 1caffé's associations.
Insight: Turning off the alarm is the real first action which everyone does every morning.
Concept: Beginning every day with a good deed.
Solution: "Alarm Clock 1caffé": the first alarm clock for smartphone which allows you to wake up making a good deed.
Once you’ve turned off the alarm clock, you will be able to donate 1€ to your favourite voluntary associations.
For the registration, you can use your Facebook account, answer to three questions and,,, you are ready to donate!
Every morning the mobile application will show you the list of all associations with their initiatives. In this way, you will be able to choose and donate your 1€ (the prize of an Italian coffee) to your favourite daily project.
"Alarm Clock 1caffé". Your first good deed of the day.
