Art Basel stages the world's premier Modern and contemporary art shows, held annually in Basel, Miami Beach, and Hong Kong. Founded by gallerists in 1970, Art Basel has been a driving force in supporting the role that galleries play in the nurturing of artists, and the development and promotion of visual arts. 

 

 

Kuala Lumpur City Centre is a multipurpose development area in Kuala Lumpur,Malaysia. The area is located around Jalan Ampang, JalanP.Ramlee,JalanBinjai,JalanKiapeng and Jalan Pinang. Designed to be a city within a city, the 100-acre site hosts the tallest twin buildings in the world, shopping mall, hotels, office buildings and several hotels. A public park and a mosque is also built on the area and open to everyone.
The heart of Kuala Lumpur.At once an entertainment, commercial and business focal point, KLCC is home to some of the most popular landmarks in Malaysia, making it a popular tourist destination. 
Described by its developers as ‘A City Within A City’, KLCC offers a myriad of interesting attractions that never cease to wonder, as well as plenty of nightlife, dining and shopping options. 
KLCC is readily accessible via public transport with many buses operating on various routes within the area and a few train stations nearby.

 

 

The concept of the temporary pavilion for Art Basel is inspired by the psychological experience of Apophenia which it is an experience of seeing patterns or connections in random o meaningless data. Most would assume this psychological experience will occur on every person as every person sees and judge things differently. It is most likely a perception of a person who sees patterns or connections where none exists. The pavilion has been designed to be inspired by the most significant expressive element of creating a piece of art that is related to the psychological experience of Apophenia which is the art of Klecksography. Klecksography is the art of making images using ink/brush and it has been used by Rorschach in his psychological test to record and analyzed psychological interpretation. Inspired by the undulations and distortion created using brush strokes to create Klecksography. The whole pavilion will play a significant role as a place where the world’s design trends and innovative cases are introduced. “ Design with People” as its core value, it pursues new thinking, various talents and a better life.