Mineral Denim

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    The speculative brand MINERAL is intended to be an accessible denim brand, available at general shopping centres, directly marketed at women aged 18 - 35 years old. In order for the product to deviate from the current market, which consists of teen orientated brands at a moderate cost, MINERAL assumes a subtle luxury via it’s minimalism and refined concepts.
    The logo for MINERAL is a visual play on the inorganic structure of a crystal mineral and a folded pair of jeans.
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