This Branding concept was produced for my father Douglas Cowie, who now works as a guitar teacher. The minimalist logotype incorporates a guitar into his name with it acting in the place of the "S" of Douglas and "O" of Cowie. In addition to this logo a school crest was designed, this was created for use in a certificate of achievement to be awarded to worthy pupils however it also features on several of the items of stationery to act as an additional brand reinforcing element.