Penguin Classics on the go – a series of 10 classics reprinted as mini pocket books that act as both a book and and ez-link card to encourage people to read while on-the-go.
A lot of people don't read anymore because they "don't have the time".
Penguin Classics on the go gives people a reason to enjoy a book in between their appointments (while commuting on the train).
Penguin Classics on the go gives people a reason to enjoy a book in between their appointments (while commuting on the train).
A book comes with 15 free rides, and users can use the book as an ez-link card for subsequent trips.
Get a Penguin Classic and rekindle your love for reading while on the move.
Print ads placed in the MRT/train cabin.
The vending machine that will dispense your book of choice.
10 mini pocket books when placed together will connect to form a train line.
