Village Pedaler
Identity Rebranding
Identity Rebranding
I was asked to rebrand a bicycle store called The Village Pedaler. The logo suggests speed and movement, the circle depicts an abstraction of a bicycle tire or a gear. The color orange was used because of it’s energy and enthusiasm. This new branding targets a sporty, more
competitive audience.Take a look at my process of creating this new identity.
competitive audience.Take a look at my process of creating this new identity.
