A marketing launch plan for Carte d'Or in Sweden
After a research about the brand, the Swedish culture and market, the competitors and the current trends, we proposed the combination of Carte d'Or ice cream with the traditional Swedish coffee break (called "Fika") as a winning strategy for Carte d'Or to launch their scooped ice cream business in Sweden. This is the presentation of the resulting proposal.
New Product Commercialisation
Master of Science in Strategic Product Design (Faculty of Industrial Design Engineering, TU Delft, The Netherlands)
Designed by Brainfreeze: Gina Henselmans, Anne van Lieren, Matteo Colombo, Søren Boesen, Eduard de Jong
DISCLAIMER: this proposal, designed in a university context, does not reflect the intentions of the cited brands or of their owners.
All footage belongs to rightful owners. No copyright infringement intended.
