True Colour 出色 - 動畫專案

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劇情大綱

故事中，動物們從黑白到彩色、逃離到喜愛，象徵創造力帶給生活的意義。透過特殊配色與裝飾紋路來展現動物被顏色所染色的驚喜與歡樂。
At the beginning of the story, the animals from black and white to color, afraid to the favorite, as a symbol of creativity to the meaning of life. By special color and texture to show the animals were stained by the color of the surprise and joy.

創作理念

人類是社會動物，我們的想像力基於認知，而認知來自我們的生活經驗。因此我們需要跳脫固有的框架，為生活注入創造力。我們希望透過這部動畫來作為我們實體商品--著色本和著色卡的概念影片，來傳達我們想帶給生活不同驚喜的喜悅。這部動畫有別於以往製作動畫以劇情為主發展的風格，而是以一種意象的手法來傳達出我們的理念，並以Motion Graphic的形式來製作，對於我們是新的嘗試與挑戰。而出色這部片名是以英文True Colour發想，意思是展現真實的自我，片中以染色來帶出創造力使人更活出自我，而得此名，也有意指本動畫相當出色之意。
Humans are social animals, need to jump off the inherent framework for the life of creativity. The animation is different from traditional animation to the story-based style, but in a way to convey our concept. Furthermore, the work combined the motion graphic with graphic design to create the new style. The title "True Colour" means to show yourself and also intends to refer this animation is excellent.