The D&AD Design Bridge Brief 2016 was to break new ground in beauty branding. Hello is a makeup brand designed to celebrate the different ways, and different reasons make up is used around the world and in history. It aims to break gender stereotypes and make up cliches by telling the user the story of the origins of their makeup and the many diverse reasons makeup is used around the world.
Our three packages celebrate the makeupĀ cultureĀ of Tribal Africa, Japanese Geishas, and Ancient Egypt. Each makeup set is contained in a handpainted box with a fold out poster. The back of the poster contains the story of the makeup culture.
