Skills: Creative Direction, Copywriting, Theme, and Concept
The Client: BEUMER Group
The Ask:
Introduce BEUMER Group’s line of palletizing and packaging and conveying and loading solutions to targeted facilities in the Limestone industry. Call to action is to opt-in for a facilities tour. Secondary calls to action are to connect with BEUMER Group’s subject matter experts for palletizing and packaging and conveying and loading.
The Tools:
Theme: Meet the Lime Rocks
Direct Mail Piece: "Welcome to Lime Rock" Sign
HTML Personalized Website: MeetTheLimeRocks.com/PURL
