Spring Fair 2016 was the fourth exhibition stand I had designed for Bluw. This year, the site was 85 sq. metres spread over two plots, with the remainder of the two plots assigned to other brands within the group. The part of the stand I was responsible for had to portray a recognisable Bluw identity (and connect the two parts of the site across the aisle) as well as complement the remainder of the plots occupied by the other brands. The slanting wall top effect was used to add dynamism to the stand, visually connect the two portions of the stand across the aisle in a playful way, and use the maximum height available in a simple structure. The red columns were also a way of reinforcing the visual identity of the company and a visual pick up to the stand furniture (which I also designed). A patterned wall wrap was used to soften the stark white highlights and was also used on popcorn cups handed out to stand visitors; a suitably fun way to spread the Bluw identity across the fair as people took the cups away with them.