Introducing Indonesia through one's sense of taste.
Project Kopi (lit. coffee) is a branding concept that explores the richness of a diverse region through the variety of fine taste of local single origins coffee that grows on its land.
Indonesia is a nation blessed with very diverse and rich spreads across its archipelago in terms of cultures, traditions and interestingly enough, world renowned single origin coffee beans. By pairing and contrasting seven the taste profile of single-origin coffee with the region’s respective textile traditions, Project Kopi aims to enrich the experience of drinking coffee with an appreciation towards the culture of the very lands that produce them.
Deliverables : packaging design, print and booklet design.
Each coffee packagings is branded with a traditional textile pattern and an overlay of the region where it’s produced. A small booklet and a regional map compliments the coffee packaging, elaborating the Project Kopi concept with concise overviews of both taste profile and textile traditions of the land.
The Regional coffee - Textile pairings are as follows :
1. Aceh Gayo - Kerawang Gayo
2. Sumatra Madheling - Tenun Ulos
3. Lampung Liwa - Tenun Tapis
4. Java Ijen - Batik Banyuwangi
5. Bali Kintamani - Kain Gringsing
6. Sulawesi Toraja - Batik Sarita
7. Papua Wamena - Batik Papua
