This project was assigned in an advanced-level design class to rebrand a sports-related subject of our choosing. After conducting research, I chose March Madness for my subject since they appeared to not have an established brand from year to year or as a tournament as a whole. To execute this brand identity that I created, I designed a new logo, bracket, poster, merchandise, a mobile application, and a website. Through its design, this newly established campaign will hopefully communicate the March Madness identity with the audience.