We approached this project with the premise of representing the disruptive profile of the agency, without letting our actions speak louder than the multidisciplinary work that Natasha Ygel already delivers to its wide range of clients.

 

We created an almost anonymous brand in perfect harmony with the portfolio, we took the visual production of Inspiration Room and turned it into the DNA of the brand system; we intervened it with a wave, which represents the creative process of lines forming new –and always changing- compositions.

 

This wave gains presence in static state: in bussiness cards, postcards or urban guerilla posters and generates a dynamic stimuli in the digital world working as an animated element .

 

Inspiration Room explores new languages ​​among photography, fashion and art direction with a classy fashion imprint. We generated an abstract alphabet representing the imaginary brand.

 

 

 

 

 

 

 

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Creative Director

 

Art Director

 

Designer