2012 Promotional Video: The Attendee Project
One of three videos developed as part of a multimedia re-imagining of the annual Exposition Opening Ceremonies, the Attendee Project was a user sourced project that was launched through the association's Facebook page and encouraged the SCAA's fans to submit videos finishing the sentence "Specialty Coffee Is...". Several of the video submissions were then edited into a compilation video that debuted to a standing room only audience at Opening Ceremonies.
One of three videos developed as part of a multimedia re-imagining of the annual Exposition Opening Ceremonies, the Attendee Project was a user sourced project that was launched through the association's Facebook page and encouraged the SCAA's fans to submit videos finishing the sentence "Specialty Coffee Is...". Several of the video submissions were then edited into a compilation video that debuted to a standing room only audience at Opening Ceremonies.
