Bullfight CT
Your most powerful self, at your fingertips
Design Team: Gabriel Benedito, Renan Macedo, Renato Paixão
Role: Visual Designer, UX Researcher, Project Manager
Year: 2015
Bullfight CT is a gym chain especialized in MMA Fighting. We created a whole look and feel for the project after researching competitors and benchmarking big players. An app was develop in order do provide greater interaction between the members and also track the athlet's progress.
The Landscape & problems
MMA Fighting is sport that created legions of followers, created new national heroes and generated billions of dollars in revenue. The sport has so much influence that it inspired young athlets to becoma MMA fighters. But the process is not cheap.
The avarage MMA fighter spends 10K a month with nutrition, gear and the appropriate gym regiment. The inspiring athlet does not have the means to support such an epensive carrer without sponsorship. So we created a solution.
The Solution
Bullfight CT would provide workout gear, progress tracking and nutrition plans for up and coming MMA Fighters.
It would also show all the affiliated gyms and the athlet would be able to get a workout in anywhere, anytime. The athlets would also be able to chaange his/hers workout plan if needed be, chose a gym budy and have a nutrition plan for his/hers specific goal.
The UI followed the brands visual style embracing darker colors and using red as an accent collor.
The sharp angles bring a strong dinamic quality to the app. I believe that a small pallete like Bullfights is a recepie for a memorable design once it forces designers to be a bit more creative with their solutions.
The sharp angles bring a strong dinamic quality to the app. I believe that a small pallete like Bullfights is a recepie for a memorable design once it forces designers to be a bit more creative with their solutions.
The Gear and press
It was important to make sure that every piece of design had the band element and the workout and training gear would be our most inportant pieces of branding, as fighters tend to post pictures with them and walk arround with the pieces. We were able to develop simple, misterious yet stricking designs for our athlets to wear and promote the brand.
It was important to make sure that every piece of design had the band element and the workout and training gear would be our most inportant pieces of branding, as fighters tend to post pictures with them and walk arround with the pieces. We were able to develop simple, misterious yet stricking designs for our athlets to wear and promote the brand.
As another way to market the brand, we also created marketing ads do be placed in the sports section of every important newspapper.
Conclusion
This was my first digital project. I learned a lot and was able to work in a completely different media with it's own set of rules and constraints wich made me put my thinking cap on tighter to deliver a great project.
This was my first digital project. I learned a lot and was able to work in a completely different media with it's own set of rules and constraints wich made me put my thinking cap on tighter to deliver a great project.
Unfortunatelly the project did not come to fruittion due to lack of investment.
But maybe someday :)
But maybe someday :)
