Melanie Simon's profile

First Western Bank & Trust

HSA Informational Brochure
The client came to me with an informational tri-fold in mind and I molded that idea into something more relevant and easy to understand. I sorted through several pages of fine print and HSA jargon, pulled out the most essential information, and presented it with the consumer in mind. Clear, concise information along with visual aids makes this informational “brochure” easy to understand at a glance.
 
A website banner was also developed for the First Western Bank & Trust website that has a unified look to the brochure.
Marketing Campaign for Mobile Remote Deposit 
Create a marketing campaign to introduce the new feature of Mobile Remote Deposit. The client wanted a trendy look to pair with their newest technology. The flat graphics and popular color palette created buzz with a younger audience of college students and working professionals.
 
Ads were also formatted for billboards, Facebook, the local newspaper, and their website banner.
An excerpt of the process to create the marketing campaign and an informal proposal for client to get a feel for the design look before I put several hours into the final product.
First Western Bank & Trust
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First Western Bank & Trust

First Western Bank & Trust is a Minot based bank with ND and MN locations.

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