Self Promotion 
In many contexts, a résumé is typically limited to one or two pages of size A4 or Letter-size, highlighting only those experiences and qualifications that the author considers most relevant to the desired position. Many résumés contain keywords or skills that potential employers are looking for via Applicant Tracking Systems, make heavy use of active verbs, and display content in a flattering manner. Résumés can vary in style and length, but should always contain accurate contact information of the job seeker.