YEAR 年份
/
2013.06
CUSTMOER 客户
/
台湾德科技大学
－
项目背景：
树德科技大学位于台湾高雄市燕巢区，成立于民國86年，是一所稳健经营且富于发展潜力的新兴大学。2013年，树德科技大学为提升社会大众的品牌认同，提出“选择树德，一举数得”的主题要求创作系列品牌形象营销广告。
解决方案：
古有《老子》“授人以鱼，不如授之以渔”，垂钓比作教育已有悠久的历史渊源。工作室以渔为题材，选择数德科技大学，就像钓一条怀孕的鱼，旨在说明选择树德之后就会有多方面的收获，体现树德科技大学培育数德、树人、树业多方面人才的办学宗旨和追求卓越、永续创新的品牌形象。作品画面简洁寓意深远富于内涵，符合大学气质。
Project background:
Shu-te university of science and technology is located in Taiwan's kaohsiung city swallow nest district, was founded in 86, is a stable operation and development potential of emerging university. In 2013, shu-er university of science and technology in order to promote the brand recognition of the general public, put forward "choose shuter, serve several" request creation to promote the theme of the picture.
The solution:
Ancient have "Lao zi" "teach them to fish, it is better to teach to fish", fishing to education has a long history. Studio to fish as his subject, select number of German university of science and technology, like fishing a pregnancy, aims to illustrate selection tree after, there will be many harvest, reflect shu-te university of science and technology to foster several DE tenet, ents, build industry talents. Work picture is concise and rich in connotation, in line with the university of temperament, number of German university of science and technology, the pursuit of excellence, continuous innovation of the brand image.
＊ 作品获得22届时报广告金犊奖终审银犊奖
