Packaging Design
Different types of constructions 
Design - 01
“Packaging Design” For Ceylon Tea

Tea is one of the main incomes to Sri Lankan economy. “Ceylon Tea” is one of the tea brands, which has given a very good image about Sri Lanka the whole world. When we speak about Sri Lanka there are two major celebrations happening each year. “Dalada Perahara” it is a parade, which carries a tooth relic of, lord Buddha. And the second celebration is “Sinhala & Tamil New Year”, which is influenced by Buddhism and Hinduism. It officially last for seven days. This celebration is a time that people share their love and kindness with everyone. Traditional Sri Lankan food is served, which are shared by family members and people will start visiting family members and friends.

According to Sri Lankan customs it is normal for anyone to get served a cup of tea in a visit. It can be a New Year visit or a normal visit; nobody will ever miss that cup of tea for sure.

So that I designed a tea package, which has a gift pack, attached to it.

The gift is a porcelain collector plate that carries a beautiful scenery in it. Reason for me to choose that as the gift is because gifting something unique and beautiful especially in an occasion like that
symbolizes prosperity.

When we look at the package design, it is very unique from the shape. And also the colours and illustrations are carrying uniqueness and messages. I have created verity of colours using four colours (CMYK) to show the colourfulness of the overall seasonal joy. The illustrative teacup and the milk jug symbolize the generosity and hospitality while those two tea leaves and the tea plucking lady show the product itself.

The targeted audience is working people who wish to gift something for the New Year season. So that I have used a strategy to sell my products and to make the consumers happier on that New Year season by giving a gift with the
tea pack.


Design - 02
"Packaging Design" Pura® Slim™ milk

The purpose of creating the new package design is to promote that Pura® Slim™ provide extra 500ml when you buy 1liter package.Pura® Slim™ is an Australian milk
 
The targeted audience is people who are looking for something special and convenient to buy. There is a cow illustration in both sides of the box, which carries a silhouette of Australia. The cow symbolizes the product itself as well as where it is coming from.

Corporate logo will be on top of the top of the front and backside of the package. Colours that I have used in this give a good contrast in between logo, illustration and the background. Having a shape like a slim figure of a woman shows what the product is mainly for. Since it has a plastic opening it is very easier to use. It is made with recyclable materials which makes it very echo friendly.

Packaging Designs
Published:

Packaging Designs

©LionArtist

Published: