CU-ICAR
Branding campaign for the Clemson University International Center for Automotive Research
Branding campaign for the Clemson University International Center for Automotive Research
The Clemson University International Center for Automotive Research (CU-ICAR) is a cutting-edge automotive research institution that also educates tomorrow's leaders in the automotive industry. This campaign waxes poetic about a topic that rarely gets romanticized: engineering.
Creative Director/Art Direction: Mike Weston
Creative Director/Art Direction: Mike Weston