Shoeb Saher is a Dubai based lawyer practicing Corporate & Commerical Law. His main clients are SMEs and Large Corporates based in Dubai. Shoeb needed a logo for his personal website.
Initial impressions, competitor analysis and research made it clear it had to be a Latin/Arabic dual logo.
The logo should exude simplicity and clarity. Using any expressive/stylized typefaces seemed forbidden in case of an identity for lawyer.
A beautiful thing with the Arabic related scripts is Kashida—The justification and balance acheived by elongating characters.
Justification & Balance. Those are good words to describe a Lawyer Identity.
Thanks for Watching.
شكر
