Entry for The One Show, Young Ones Competition 2015
Brief
Kids and technology.
Is it a good thing, or a bad thing?
Kids and technology.
Is it a good thing, or a bad thing?
Intended Client: Apple Tree
Apple Tree is an approved playgroup programme in in Singapore since 1990.
Their programme is activity-based and stresses on fun and the importance of play, specially designed for young children before nursery age. They learn through play and direct sensory contact with the environment.
Target Audience
Parents of young kids below 4
Message
Motor skills development in kids are hindered by the over use of technology. Give them the fine balance they need through learning fine motor skills with Apple Tree.
Synopsis
Each scene depicts how daily gestures are simplified through technology. With kids and their heavy use of electronic devices these days, how will this simplified use of gestures affect their motor skills?
Role in the project: Copywriter, research & ideation, storyboard
Apple Tree is an approved playgroup programme in in Singapore since 1990.
Their programme is activity-based and stresses on fun and the importance of play, specially designed for young children before nursery age. They learn through play and direct sensory contact with the environment.
Target Audience
Parents of young kids below 4
Message
Motor skills development in kids are hindered by the over use of technology. Give them the fine balance they need through learning fine motor skills with Apple Tree.
Synopsis
Each scene depicts how daily gestures are simplified through technology. With kids and their heavy use of electronic devices these days, how will this simplified use of gestures affect their motor skills?
Role in the project: Copywriter, research & ideation, storyboard
