Sailor Chic
Temporary Exhibition, 2006
Temporary Exhibition, 2006
Sailor Chic was produced in collaboration with another designer. Iwas given the task of producing all 2d and exhibition branding to supplementthe 3d design. The exhibition was conceived, sourced entirely in-house. Ittells the enduring story of nautical fashion, exploring its historical roots,and asking the question ‘Why continues remains such a popular fashion trend?’
A large part of my task on this project was creating afull brand that complements the stylish 3d design of the exhibition. After all,the exhibition contains mostly expensive and stunning garments; luxury dressesand Catwalk fashion. Therefore it was decided early that the brand needed toreflect the high-end fashion and be able to work across all media, from theexhibition wall to catalogues and gallery guides.
A logo was designed along with a stylised monogram thatwould make up the basis for some of the exhibition graphics. This brand wouldmake up and inform how the exhibition was to be marketed and even used on avariety of shop products, from mugs and key rings to more expensive shirts andhand made handbags.
Graphics produced in theexhibition were carefully selected to blend in with the concrete walls allowingthe only soft focus to come from the garments. Various techniques from printingdirectly onto silk to detailed fret cut work and a distressed Union Jack carvedfrom hardwood were employed to add an extra level of depth into case designwithout overpowering the delicate fashion garments. The graphical centrepiecewas a large 3d inspiration map opposite the main showcase casting a fun/quirkysuggestion of nautical influences from Queen Victoria to new romantic pop iconAdam Ant.
Credits
ClientNational Maritime Museum, Greenwich
3d designer RobinKiang
Some Featured PhotographyNMM Photo Studio
A large part of my task on this project was creating afull brand that complements the stylish 3d design of the exhibition. After all,the exhibition contains mostly expensive and stunning garments; luxury dressesand Catwalk fashion. Therefore it was decided early that the brand needed toreflect the high-end fashion and be able to work across all media, from theexhibition wall to catalogues and gallery guides.
A logo was designed along with a stylised monogram thatwould make up the basis for some of the exhibition graphics. This brand wouldmake up and inform how the exhibition was to be marketed and even used on avariety of shop products, from mugs and key rings to more expensive shirts andhand made handbags.
Graphics produced in theexhibition were carefully selected to blend in with the concrete walls allowingthe only soft focus to come from the garments. Various techniques from printingdirectly onto silk to detailed fret cut work and a distressed Union Jack carvedfrom hardwood were employed to add an extra level of depth into case designwithout overpowering the delicate fashion garments. The graphical centrepiecewas a large 3d inspiration map opposite the main showcase casting a fun/quirkysuggestion of nautical influences from Queen Victoria to new romantic pop iconAdam Ant.
Credits
ClientNational Maritime Museum, Greenwich
3d designer RobinKiang
Some Featured PhotographyNMM Photo Studio
I created aluxury brand for the exhibition, paying homage to the hi-end fashion displayedwithin the show. The monogram was particularly successful and used on a numberof merchandising.
Subtle casegraphics like the three dimensional Union Jack in this case were designed toadd an extra layer of depth without distracting from the textile garments.Pearl colour section panels were designed to compliment and soften the concreteeffect rendered walls.
Thissketchbook style graphic was the coloration between the exhibition curator andmyself. The idea was a playful attempt of tracing back nautical fashion to thecentral figure of Queen Victoria, who famously requested her children were madesailor outfits. A larger representation of the inspiration diagram can be seenon the following spread.
