Creative Jam 2016 in Munich
THEME: CREATIVITY IS...
The two words „Creativity is…“ were the subject for the first Creative Jam in Munich.
As one of five teams of young designers we accepted the challenge to complete and interpret that beginning of the sentence in a creative way in just under three hours.
Does creativity stand for freedom? For Art? Is creativity even human? Instead of looking for a single matching expression, we used a form of crowdsourcing during our concept phase: We used our camera and portrayed passers-by and asked what creativity means for them. The result: As different the people, as different their answers. Creativity, so our conclusion, can not be generalized. For everyone creativity means something different, yet creativity is always based on algorithm and various parameters.
While every snowflake is clearly identified as such, no two alike. Various parameters ensure that every snowflake is unique. – The same goes for creativity.
A UNIQUE VISUAL FOR
EVERY ASKED PERSON
EXHIBITION AFTER CREATIVE JAM