NASTRO AZZURRO PRESENTS IT TAKES YOU FURTHER.
Nastro Azzurro is the world’s best selling premium Italian beer.
And today, in a world where millions of promising young talents are striving to express their potential,
Nastro Azzurro has a new and distinctive role: inspiring, supporting and activating the greatest generation of Italian talents,
so that they can make the same journey that it itself has made.
“It takes you further” becomes the new creative platform for Nastro Azzurro, which takes young Italian talents further.
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We were born to go further.
Taking with us all the talent and the sun’s energy that we have inside.
The same sun that ripens our corn and gives us a premium taste and quality, one that is recognised the world over.
We are the future generation and we share the same dream: to demonstrate that ideas are without bounds.
Nastro Azzurro. Takes you further.
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––––––––––– NASTRO AZZURRO. takes you further –––––––––––
1- Turning strangers into a new friend takes you further.
––––––––––– 2- Living the whole of year like a summer day takes you further. –––––––––––
We are the future generation and we share the same dream:
to demonstrate that Italian talent is without any borders.
3- Leaping into all possible experiences takes you further.
––––––––––– 4- Putting dreams in a suitcase takes you further. –––––––––––
We are the future generation and we share the same dream:
to demonstrate that Italian talent is without any borders.
5- Approaching life wherever it is takes you further.
––––––––––– 6- Improvising new languages takes you further. –––––––––––
We are the future generation and we share the same dream:
to demonstrate that Italian talent is without any borders.
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The Una Nastro Azzurro con...
Young talents in fashion, food, tech and design were asked to share their ideas by posting them with the hashtag #TAKESYOUFURTHER. The best were selected to generate content for the nastroazzurro.it website and
for a TV program during which four talents met four of the most successful ‘Made in Italy’ mentors.
Credits
Agenzia: DLVBBDO
