Further & Beyond
Rebranding
2015
"Further and Beyond is a venture, on the move. A vehicle fostering motion, it has no single concrete vision restricting its course. Instead it explores the myriad facets of ‘the human condition’ through stories of people, cultures and practices – far removed from our own. In its examination, Further and Beyond also unearths diverse opportunities to plug into a need and create solutions. Built to be self-sufficient, these subsidiary projects ultimately affect change; personal and collective. Further and Beyond is then a reminder of where we’ve been, what’s influenced us, what changes we’ve affected and who we are constantly evolving into." — Further & Beyond
This project looks into redesiging an identity for Further & Beyond which is smart, simple, and effective in conveying the meaning of the brand.
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Sources & Acknowledgements
Project Director(s):
Rajiv Rathod and Merwyn Coutinho
Feedback:
Siddharth Prakash, Dhruva Ghosh, Rajiv Rathod and Merwyn Coutinho
