For this one, I thought about thereasons for car hire. I decided that the site had to be friendly, engaging, simple and convey a sense of adventure. The text is aspirational but gets quickly to the point. The design is put together to be clean, easy to navigate and attractive. I worked closely with a Google Adwords specialist during this project to ensure that the design was friendly towards PPC campaigns. The site is now giving the client a very satisfactory return.