Project was made for Design Principles class
BA in Graphic Design. 1 year

 

According to assignment, I should create proposal for redesign of Annie Chun's rice noodles. Annie Chun's is the well-known brand of gourmet Pan-Asian food in North America. They sell wide variety of products including vegan, organic and gluten-free options.

 

 

The aims were to create distinctive logo suitable target audience and product description. Chosen symbol has no connections with specific Asian country to emphasize idea of Pan-Asian products. There are two versions for Maifun and Phad Thai rice noodles. Color were used to distinguish these two types.