Publishing House For True Hooligans!

 

The project is development of identity and brandname style for the publishing house of hooligan literature. A logotype is simple and laconic and has individual, a little sharp and at the same time playful, character. Basis of logo is made by the letter "i" changed in well-known to all hooligans symbol. Besides a primary brandname color, a brand is presented in three bright contrasting colour combinations. Variantness of colors and forms of logo able to suit for the decision of any task in authentication of brand. Provocation, joke, protest - such features of behavior of hooligans underlay in creation of style of publishing house. No rules, just fun!