Laia Prades's profile

Volkswagen International Campaign

Laia Prades
ā€¢
agency_Ā DDB Barcelona + Berlin
client_ Volkswagen
year_2016
ā€‹ā€‹ā€‹ā€‹ā€‹ā€‹ā€‹
then. now. always.
___________________________________________
Following the ā€œDieselgateā€ scandal, Volkswagen needed a global campaign to rebuild its consumers trust.
We created a story based on people and their long relationship with the brand.

Credits_
Executive Creative Director_ JM Roca de Vinyals
Creative Director_Ā Ricardo Wolff, Gabriel Mattar
Copy_ Ferran Merino
Art Director_ Laia Prades


Volkswagen International Campaign
Published:
Laia Prades's profile

Owner

Laia Prades's profile
Barcelona, Spain

Volkswagen International Campaign

After the Dieselgate scandal, Volkswagen needed a global campaign to regain people's trust. We created a story focusing on people and their lifel Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives