In this piece of editorial design, we give answer to a set questions regarding ethics, moral behavior and stereotypes which are or aren't used in advertising these days. We worked around the product “pipetabacco” and we fictional tried to re-imply this in the modern society. During this quest we got more insight in advertising and stereotypes. The truth is sometimes hard, but isn't advertising a reflection of our modern society?

This is a product by Jonas Nullens, Sjaak Boessen, Geoffrey Feitsma and Luc van Kan. All rights reserved. Please do not duplicate without permission.