During an internship with Westlake Ace Hardware as a designer, I was able to see concept come to life in real world applications: from circulars to direct mailers to magazine advertisements to conference branding.
Shown below are elements from the 2016 General Manager's Conference and some direct mail pieces that went out to regions surrounding 92 stores in the central US.
Shown below are elements from the 2016 General Manager's Conference and some direct mail pieces that went out to regions surrounding 92 stores in the central US.
initial concepts presented for direction
The president of Westlake, shown at the conference wearing branded elements from the event.
"2015: Best Year EVER" Infographic
Westlake Spring Direct Mail (unique layouts for segmented mailing)
