BRUTAL - Typeface Design

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    BRUTAL - Typeface Design - Rebrand
    Typography, Editorial, Print Design - University Third Year Project
     
    Brief
    To design a bespoke typeface based on an iconic piece of architecture or architect. The font should be directly linked to the building itself and could use the history, the era in which it was designed, details of the construction, materials, shape, composition, formation or atmosphere as its inspiration.
     
    Concept
    Create a structured typeface including numerals, uppercase and lowercase. Based on the Thamesmead district, focusing on Brutalism architecture. Looking at form, materials and structure of the buildings and taking influences for the typeface. 
     
    Solution
    A typeface named Brutal displayed in three weights, regular, bold and outline. Curated in a specimen booklet including inspiration, 3d variants, structure and design of the typeface. 
     
    Website Link - samuel-hall.co.uk/work/brutaltypefacedesign/
     
    Created by Sam Hall ©
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