The development of digital communication has not reduced our paper consumption, quite the contrary. For the launch of a new range of paper-saving printers, we imagined an app that could help companies reduce paper waste, by simply calculating in real time document printing in the office. Everybody can watch the waste of paper on a daily, monthly and yearly basis.
Art direction. Digital.
Client : Lexmark
Agence : DDB Paris
Art direction. Digital.
Client : Lexmark
Agence : DDB Paris