Copywriter: Abhinav Ullal | Art Director - Designer : Meyvi Widelia Geeska | Illustrator: Elen Winata
Look and feel, illustration style and colour palette are based on the brand guidelines
P R O B L E M
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B E H A V I O U R
And since teenage girls fear being judged by friends and family,
they go online to search for answers to questions on health, beauty and wellness.
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I D E A
So we created Clean & Clear Mirror Text Video
an inspiring, contextually targeted smartphone video
that can only be viewed in front of a mirror.
Its purpose? To take girls to the mirror and help them
see their reflections in a more positive light.
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Mirror Text Video
This video is translated to Indonesian, Melayu and Thai.
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Normal Text Video
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How The Video Inspire Girls
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Campaign Summary
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T H A N K Y O U !
