Adventure Map – Brand Identity

  • Adventure Map – Brand Identity
    Generative & customizable branding approach.
     
    A corporate design based on the idea of generating design with user data
    created through the usage of the brands products. Every user has his own
    identity and can individualize his own products based on this adventures
    with the brands products. The design system is very data driven.
     
    The topographic patterns are generated using NASA data and can show
    the exact place where the adventure has taken place. All design elements
    are generated by the users adventures.
     
    This case is purely fictional.
     
     
     
     
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    This Project was honored with a silver nail  by the German Art Directors Club.
     
     
    Thanks for your Attention!