Gabriela Biscáro's profile

Identity | Missão Universitário

Branding


Missão Universitário

Connects you to the university.
MISSU (Missão Universitário) is a free platform of tests which assists the candidate to prepare himself for ENEM (national exam) and entrance exams from public, federal and private institutions, like FUVEST, Unicamp, UFPR, PUC, among others.
Everyday, four free official questions from ENEM are available for each knowledge area: Life Sciences, Human Sciences, Languages and Codes and Mathematics. Furthermore, the platform offers study consultancies, prizes, tips from experts, exclusive reports that compare the candidate's grade with his/her concurrent and it also calculates the chances to pass on SiSU, ProUni or Fies with the ENEM grade.
​​​​​​​






Young and bold, that is the MISSU logo. Created to represent the process where the candidate is: 
from studies to university. The combination of yellow and purple results on energy and wisdom, respectively. 
The typography doesn't have serifs or any organic form. A MISSION requires a strong and straight typography. 
The symbol represents assertiveness and result.






Missão Universitário is the shortcut between candidate and university. Tips and evaluations make studying easier, 
and help the applicant to improve his/her performance so that a place in Higher Education can be guaranteed. 
The plataform have clear differentials which offers the candidate many ways to study. Everything he/she needs 
to prepare him/herself in a practical way all in one place, with engagement and real evaluation of performance.
Every tool available contribute to help the applicant increase the chances of approval in university and the 
desired couse. Good perfomance is a victory that allows you to change your life.






With the evolution of technology, several words earned their "short versions".
Since Missão Universitário is destined to young people, who are totally connected with technology today, we suggested a short name for the brand, so that nobody ended up creating names that doesn't represent it. The short version translates a necessity that people experience nowadays: short and quick information.
​​​​​​​






  


Identity | Missão Universitário
Published:

Owner

Identity | Missão Universitário

No final de 2014 e início de 2015, a equipe da Tuia foi designada para criar a identidade visual e site responsivo do Missão Universitário (MISSU Read More

Published: