To Tell The Truth
Repatha HCP Campaign (high cholesterol)
The client wanted a “doctor as hero” campaign for Amgen’s upcoming cholesterol-lowering medication.
Because that's never been done before?!?! (said with a hint of sarcasm)
But what what if it we focussed on real patient truths?
And instead of happy patients, what if patients were brutally honest?
Could the doctor still get to be the hero?
They can, indeed.
