I was briefed to conceptualise and create designs for the Art Exhibition at the Swatch Art Peace Hotel. This includes designing the face of a Swatch watch and a limited edition promo pack. For the collaboration event I had to design an opening event invite (printed and digital), opening event posters, a street banner, activation signage, an exhibition catalogue as well as a limited edition bag.

My concept for the collaboration event is based on the world of an imaginary friend. These designs are somewhat abstract, representing the imaginary and mystic world. The imaginary friend, however, is never revealed. This makes it possible for all art gallery viewers to create their own idea and image of the imaginary friend.