For this project I was given the word 'Curiosity' and from this word, I had to create a brand identity...
Researching curiosity I soon became interested in curiosity in children and how it is something which should be encouraged to some extent when you are little. Encouraging children to explore, discover and create for themselves, aiding learning and growth. I decided to brand curiosity in a positive light, creating a company called Roots.
The company specialise in delivering activity toys for children encouraging them to get outside in the fresh air and be inquizitive about the nature around them. The product I created for Roots is called the 'Backpack for Boys' and is an activity backpack which contains items to aid children's curiosity...
A digital illustration of how the backpack would look...
Roots logo
Developed with the idea of an earth worm which would be applied to products across the brand.
Promotional booklet that would be included with the Backpack for Boys... The booklet includes puzzles, lists and activities to fill in as you do them...
