BRIEF
Communication Objective
Raise general awareness about the relationship between biodiversity, food security and human welfare.Problem
Costa Rican population doesn’t have conscience about the importance to preserve the variety of native crops and other useful plants.
Target Audience
People between 16 - 35 years old.
Message Tone
The message should be direct and should motivate a healthy, political discussion that will encourage the civil society (private) and public actors to promote biodiversity.
Copywriter: Vladimir Badilla
Designer: Vernny Argüello
