Air Jordan is athletic brand of shoes and clothes created by Nike. Air Jordan is designed for, owned and produced for the legendary NBA player Michael Jordan. After the release in 1984, Air Jordan created the First series of the shoes, which were the Jordan 1s. The Jordan 1s were solely created just for Michael during 1984 until 1985, which is when it was released to the public. Michael Jordan received some backlash from the NBA on the shoes since the shoes were colorful and didn’t follow the dress code at the time. From Athletes to high profile celebrity to the average kid wear a pair of Jordans as a life style. The Current Air Jordan Logo the “Jumpman” was inspired by Michael Jordan pose from a photo shoot with time magazine. The logo captures Michael in a dunking pose and created a silhouette from it and it used for all Air Jordan related things. The brand personality is Fun, retrospective and dynamic
Air Jordan is athletic brand of shoes and clothes created by Nike. Air Jordan is designed for, owned and produced for the legendary NBA player Michael Jordan. Air Brand has become one of most well-known and leading brands in the world. From Athletes to high profile celebrity to the average kid wear a pair of Jordan’s as a life style. Now with the refresh logo with will be easier to recognize and harder for counterfeiters to reproduce with the new detail added. This logo white space around the brand mark, that’s at least the size of the basketball, proportionate to the size of the logo.
These alternative marks are used when the main color of the logo used as a background color. Maybe used for other Air Jordan brands. These colors will be on a majority of the Jordan brand. These 3 colors represent Michael Jordan’s time as a Chicago bull as it’s reflects the jersey colors he wore. The logo it’s self will be white or black to keep the logo clean, simple and easier to look at. The varsity Red would be use on the logo if the other 2 colors used somewhere along a product.
The primary font Gotthand, has an edginess to it just like when Michael Jordan used play. This font represents Jordan with its dominant and they way the font draws in people like Jordan once did. Avenir light has a nice look and feel that will be used as body copy. With the light lettering, it is easily recognizable and legible. Futura Extra Bold is a strong typeface, with the thick lettering; it is easily recognizable and legible at any size.
This pattern will be used in most Jordan brand products. The Elephant, Oreo and cement patterns can also be used as textures for Jordan shoes and t-shirts. The Elephant pattern will be the main pattern for the Jordan brand. These icons can be reproduced in different ways for promotional purposes on their own. These colors will be on a majority and secondary colors of the Jordan brand. These 4 colors represent Michael Jordan’s time as a Washington wizard and now part owner charlotte hornets. These can be used with any Jordan brand item.
Each individual icon has a range of meanings while still pertaining to the theme of Michael Jordan. The AIR icon comes from the Nike Air logo since mike had a deal with Nike, certain shoes will have this icon will be located somewhere on a shoe or shirt. The Flight icon, represent another line in the Jordan brand, Jordan Flights. The Air Jordan icon was the original Jordan logo that was on the first 2 Jordan shoes. The Air Jordan icon will now be on the Jordan 1s and 2s as a secondary logo and will also appear on other merchandise. The 23 icon symbolize the number Jordan wear when he was in the NBA and is the most recognized worn by a player, this number will be used on a majority of Jordan products. Lastly the MJ are the initials of Michael Jordan the face of the brand, which will be used on huge amount of products. Imagery is important to the Jordan brand, every image expresses a defining moment in Michael Jordan career. Most images will be real life photography, since it captures the moment and that’s what the Jordan brand is all about. These images can be altered to fit the design elements for any given media. Our goal is to create a comfortable image for the Jordan brand to reach out to our targeted demographics.
For a world-renowned brand you must be able to communicate appropriately and understand the audience you are targeting. Our intention is to unify the world with the game of basketball. Creating an energetic, fun and competitive atmosphere that represents the Jordan brand. If approached correctly, we can ensure a memorable experience for Jordan fans giving them a personal connection with him.
Delivery truck used for moving Jordan products back and forth between stores and warehouses. Redesigned with the Jordan brand logo and pattern on the side of the truck for easy identification. Part of the Michael Jordan Motorsports partnership, Jordan has a deal with Suzuki motorbikes. This bike is used during races and anniversary events to help promote the brand.
The Jordan Flight truck is used for promoting new shoes touring city to city showcasing new items to the public. Redesigned with the Jordan brand logo and icon on the side of the truck for easy identification.
The Air Jordan comes in a series of shows starting from 1 to Jordan signature jersey number 23. Air Brand has become one of most well-known and leading brands in the world.
The Jordan Brand clothing is directed to fit and stylish individuals. The clothing will have the logo, many icons and patterns. The colors will come from the primary and secondary colors. The Brand sports wear will have a variety of athletic attire. The logo and colors will be used in each design.
All Jordan shoes will be packaged and shipped into this box. Classic Jordan from jordan 1s to 23 will have this certain tag to be associated with the 1 to 23 original shoes.
All Jordan merchandise will be available through different stores, outlets and websites associated with the Jordan brand. Most merchandies will include hats, bags and other jordan associated things.
The Jordan is shared with the Nike site, Since Nike being part owner of the brand. The logo will also be on the Jordan website. This is the fastest way to promote the new brand, news and returning items.
Being part of the Nike website, the Jordan brand has access to the NikeiD web application. Here you can customize certain Nike shoes and Jordan to your liking and have them shipped to the customer.
