Heather + Little — Custom Sheet Metal & Roofing Contractors
Founded in 1925, Heather & Little has been recognized as a premier fabricator of custom ornamental sheet metal and historic sheet metal restoration throughout North America. The company has worked on some of North America’s most significant landmark and heritage buildings, from the Thomas Jefferson Library of Congress in Washington D.C. to the Canadian Parliament Buildings.
The new identity encapsulates the company's craftsmanship, innovation and attention to detail. Influenced by the Arts and Crafts movement, it carries the look of a piece of imprinted metal. The main type of metal used by H&L in their work is copper, therefore the logo was expressed as a reproduction on copper. The verdigris treatment is both beautiful and a nod to the longevity of H&L’s work, which lasts for generations.
In terms of printing, the concept proved to be extremely challenging to execute. All the printers contacted said the same thing: “we’ve never seen this done before”. Flash Reproductions took on the challenge. Hours of testing and press approvals later, the final result emerged. The identity was expressed in a variety of collateral materials, stationery, stickers, purchase orders. The centrepiece of the stationery, the business cards, went through 4 production processes and 5 finishing processes. 2 different types of paper, duplexed, litho printing, copper foil stamp using “printable” foil, silk screen spot custom “patina” colour UV cured ink, litho black and custom metallic brown on top of foil, copper gilded edges and, finally, hand painting custom "patina" colour on gilded edges... When these guys said they would “Deliver the impossible”, they meant just that.
Overdrive also created a new website for Heather and Little. The company needed a website that could showcase their many services and above all feature images of their work. The resulting website is both modern and traditional.
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Credits
Creative Director: James Wilson
Art Director, Designer: Antonia V. Goga
Project Manager: Leslie Jennings
Project Manager: Leslie Jennings
Project Manager: Maureen McCabe
Printer: Flash Reproductions
Printer Representative: Ian Budge, Rich Pauptit
Product photography: Antonia V. Goga
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