Frooti is a mango flavoured fruit drink that has its roots back in the 80's and still keeps a special place in every childs heart.Frooti as a brand has over the years created a strong word association between Mango juice and it's brand name.The
word AAM means mango in hindi,a language quite widely spoken in india,and hence i used it in the copy for the ads for creating wordplay,bad puns as good jokes are funny but it's the bad one's that are memorable.
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