Nike Running - Henryk Szost Live Poster

  • Mr Walczuk / Podkościelny
    Henryk Szost is a Polish long-distance runner who competes in the marathon runs.
    His personal best time of 2:07:39 hours set in 2012 is the Polish record for the event.
    To qualify to olympics, Henryk needed to run in Polish ORLEN Warsaw Marathon
    breaking the 2:11:30 time.
    We asked people on @NikeRunningPoland page to motivate Henryk before the run. 
     Best comments were translated into a design, hand-drawn by Patrycja Podkościelny, 
    creating one of a kind, unique and relevant poster.
    Final poster design. Screenprinted with glittery gold paint, packed
    and delivered straight to Henryk, after he arrived at the hotel before the marathon:
  • Poster was packed in black, custom-made tube with golden,
    handwritten letters on it and wrapped in the opposite colorway paper.
  • Making of shots:
  • But what's most important - Henryk finished second, beating the kenyans, and achieved his goal. Congrats!
    Full credit list:
    Agency: 180heartbeats + JUNG v. MATT
    Client: Nike Running Poland
    Associate Creative Director: Bartłomiej Walczuk
    Typographer: Patrycja Podkościelny
    Photography: Paweł Fabjański
    Account Manager: Bartosz Rymkiewicz
    Digital Expert: Marcin Niemierko (Nike Poland)
    Printhouse: V9