Mr Walczuk / Podkościelny
Henryk Szost is a Polish long-distance runner who competes in the marathon runs.
His personal best time of 2:07:39 hours set in 2012 is the Polish record for the event.
To qualify to olympics, Henryk needed to run in Polish ORLEN Warsaw Marathon
breaking the 2:11:30 time.
We asked people on @NikeRunningPoland page to motivate Henryk before the run.
Best comments were translated into a design, hand-drawn by Patrycja Podkościelny,
creating one of a kind, unique and relevant poster.
Final poster design. Screenprinted with glittery gold paint, packed
and delivered straight to Henryk, after he arrived at the hotel before the marathon:
Poster was packed in black, custom-made tube with golden,
handwritten letters on it and wrapped in the opposite colorway paper.
But what's most important - Henryk finished second, beating the kenyans, and achieved his goal. Congrats!
Full credit list:
Agency: 180heartbeats + JUNG v. MATT
Client: Nike Running Poland
Associate Creative Director: Bartłomiej Walczuk
Typographer: Patrycja Podkościelny
Photography: Paweł Fabjański
Account Manager: Bartosz Rymkiewicz
Digital Expert: Marcin Niemierko (Nike Poland)